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More people learn markets from creators than from brokers now. Ranked by cross-platform reach, these are the biggest trading voices online — with our honest read on what each actually offers.
Approximate combined following across YouTube, X, Instagram and TikTok:
| # | Creator | Reach | Lane | Our Read |
|---|---|---|---|---|
| 1 | Warren Buffett (via letters/meetings) | Effectively unbounded | Value investing | The letters remain the best free education in finance |
| 2 | Graham Stephan | ~15M | Personal finance / investing | Sober, disclosure-heavy — solid for beginners |
| 3 | Humphrey Yang | ~10M | Bite-size finance | Accurate simplifications, rare in the format |
| 4 | Andrei Jikh | ~5M | Investing / crypto | Transparent portfolio content |
| 5 | Raoul Pal | ~4M | Macro / crypto | Real institutional pedigree; aggressive theses — size accordingly |
| 6 | Anthony Pompliano | ~4M | Bitcoin / business | Consistent thesis, permanent bull — filter for it |
| 7 | Keith Gill (Roaring Kitty) | ~3M | Deep-value options | The rare documented full P&L — study the process, not the meme |
| 8 | Tori Dunlap | ~3M | Finance for women | Behavior-first content that measurably works |
| 9 | The Chart Guys / TA creators | ~2M | Technical analysis | Useful vocabulary; treat predictions as entertainment |
| 10 | FinTwit anon quants (aggregate) | ~2M+ | Options flow / quant | Highest signal-to-hype ratio, least monetized |
The monetization test comes first: creators earning from brokerage referrals, course sales or paid groups have incentives orthogonal to your returns. The reliable tells of low-quality content: guaranteed-return language, lifestyle flexing as credentials, and urgency ('this window closes Friday').
Documented P&L separates the tiers: Keith Gill published every position through his entire GME run — that standard (full entries, exits, sizing, losses included) is what 'transparency' means, and almost nobody meets it.
Use creators for vocabulary, market context and motivation; use tested strategies, position sizing and our platform reviews for actual decisions. Education scales through content — edge doesn't.
Excluding Buffett's institutional reach, Graham Stephan leads pure trading/investing creators with roughly 15M cross-platform followers.
No — by the time a signal reaches an audience, its edge (if any existed) is priced in. Use content for education; make sizing and entries your own process.